Small, focused websites
Custom mini sites for one offer.
A launch, a seasonal offer, an event, a single service that keeps getting lost on your main website. We design and build small, focused sites that do one job and do it clearly.
Why a separate site
Your main website has to talk to everyone. A mini site only has to talk to one person.
A company website carries your whole story: services, team, history, blog, contact. That is the right place for it. It is the wrong place to send someone who clicked an ad for one specific thing and has about eight seconds to decide if they care.
One message
Every section on the page supports the same offer. No menu pulling people toward your About page halfway through.
Its own look
A product launch or an event can have a visual identity of its own without forcing a redesign of the main site.
Clean numbers
When the site only exists for one campaign, the traffic and conversions you measure belong to that campaign and nothing else.
What we build
Small sites with a specific job
Most of the mini sites we make fall into a few groups. If yours doesn't, that's fine, the approach is the same.
- Product and service launches. A home for something new before it earns a place in the main navigation.
- Homes for sale. A site for a single listing, on its own address: photos, floor plan, neighborhood, open house dates and a way to book a showing. It goes on the sign and the flyer, and comes down when the house sells.
- Events. Dates, location, schedule, tickets or RSVP, and a page that can be taken down or archived when it's over.
- A single service. The one thing you do that deserves more than a paragraph on your services page.
- Microsites for a partner or a location. A separate domain for a second brand, a pop-up or a new branch.
Built on what fits
Some mini sites are a few static pages. Some need a CMS so your team can change copy, a form that feeds your CRM, or a booking or payment step. We work in PHP, WordPress and Shopify and write custom code when a project calls for it, so the platform follows the job instead of the other way around.
How it works
Short projects, still done properly
A small site is not a reason to skip the thinking. It is a reason to keep the thinking focused.
Brief
What the site is for, who it is for, and what a visitor should do before they leave.
Structure and copy
We outline the page in plain words first. Most problems get solved here, before any design.
Design and build
Designed for phones first, then built, tested and connected to your forms and analytics.
Launch
Domain, hosting, tracking, and a check that every form actually arrives somewhere.
Small budget, no website yet?
There's a simpler option for local businesses.
Custom mini sites are quoted per project. If you run a local business with no website at all and you just need to exist online, look at Website in a Week first. It is a fixed-price product from the same people, built with AI and directed by a designer with over 20 years of experience.
You fill out an intake form, there are no calls, and you need a Google Business Profile or Yelp page so the site is built from real information about you.
One-page site
$795 + $25/month hosting
3-5 page site
$1,295 + $25/month hosting
Questions
Common questions about mini sites
Should it live on its own domain or on my main site?
It depends on the goal. A subfolder on your main domain keeps search value in one place. A separate domain makes sense for a distinct brand, a partner project or a campaign you want to measure on its own. We will tell you which one we would pick and why.
How much does a custom mini site cost?
Custom work is quoted per project, based on page count, copy, integrations and whether you need a CMS. If you are a local business with no website and a small budget, Website in a Week has fixed prices starting at $795 plus $25 a month for hosting.
Can you write the copy?
Yes. On a small site the words carry most of the weight, so we usually draft the structure and copy together with the design. If you already have copy, we will edit it to fit the page.
Who will I be working with?
Abra is a small studio run by Ronen Hirsch, who has been designing and building websites for over 20 years. He's a designer and a developer, and every project gets both kinds of thinking. You deal with the person who makes the decisions about your site.
Have one thing that needs its own page?
Tell us what it is and when it needs to be live. We'll come back with how we'd approach it.